B class aimed at C-Max, Zafira buyers.(Brief Article)

Byline: Jens Meiners

Mercedes-Benz will target its new B-class entry-premium model at young families.

B-class marketing activities will be aimed at consumers who are considering buying medium minivans such as the Opel Zafira and Ford C-Max, but want a more upscale vehicle.

"We expect more than half of the B-class customers to come from other brands," said Marion Friese, Mercedes' head of product management for the A- and B-class models, at a press launch here.

Sales of the B class start in June. It is based on an extended platform of the second-generation A class, which was launched late last year.

The …